This activity has been accredited for 1 Group 1 CPD credit suitable for inclusion in an individual pharmacist’s CPD plan which can be converted to 2 Group 2 CPD credits upon successful completion of relevant assessment activities.
Love it or hate it, social media cannot be ignored. While many businesses have already clambered aboard the social media train, the overwhelming amount of legislation and regulation that must be understood and complied with, can seem daunting to those in healthcare. After joining this session, you will have confidence to explore the appealing and ever-evolving social media marketing platforms, and appreciate their potential to create significant revenue generating opportunities.
Principal Consultant & Pharmacist, e-MAS Medicine Advertising Service. Emi Gosling is a specialist consultant with 25 years of experience in the pharmaceutical environment encompassing industry, hospital and retail pharmacy. Prior to establishing her own consultancy business, Emi worked within the Commonwealth Department of Health, as delegate for the Secretary in the Therapeutic Goods Administration (TGA), in the role of Advertising Services Manager at ASMI (now Consumer Health Products Australia). Emi is well placed to advise on the advertising compliance of health product and service promotions, with an excellent understanding of both the business, clinical and regulatory environments retail pharmacists and pharmacies operate within. Emi is very pleased to assist the Guild at this important time, to help support their members’ plans and initiatives to ensure the future viability of our industry. e-mas.com.au