Marketing to Mums: What Australian mums want from your pharmacy
Mums are the powerhouse of the Australian economy and they’re responsible for more than 80% of consumer spending. How well do you know them?
Where are the opportunities for growth over the next decade for your business? It’s a big question to consider isn’t it? Well, it’s one that our next speaker is going to help answer for you and her recommendations might surprise you. Katrina McCarter is a leading marketing strategist, best-selling author, award-winning speaker and business advisor. She specialises in helping businesses sell more effectively to the world’s most powerful consumer. She’s dedicated the past eighteen years to deeply understand the buying behaviours and motivations of mothers. Katrina will share learnings from her latest research and book, The Mother of All Opportunities, so you can drive sales and profit in your business. www.marketingtomums.com.au/